Wednesday, June 17, 2009

The Shelter Pet Project!!!

Around 8 million dogs and cats enter shelters and rescue groups every year, and an estimated 3 million healthy and treatable pets never find a loving home.

The Shelter Pet Project (SPP), a national Ad Council campaign sponsored by Maddie’s Fund® and The Humane Society of the United States in partnership with the entire animal welfare movement, is going to change that. Developed pro bono by Draftfcb Chicago, and with an annual commercial value of tens of millions of dollars, the campaign will utilize TV, print, radio, and outdoor public service advertising, along with an interactive website to encourage millions of people who are looking for a companion animal to make shelter and rescue dogs and cats their first choice for adoption. If we succeed, we will virtually empty our shelters and reach our goal of a no-kill nation.

But we need your help. We at Maddie’s Fund are inviting you — your organization, your shelter, your rescue group, and you personally — to be a part of this ground-breaking national campaign right now. Please go to and sign up to receive regular updates on the development of the campaign and all the different ways that you can expand your involvement in saving the lives of America’s homeless pets.

The campaign launches in August, and marks the first time in its more than 60-year history that the Ad Council has taken on an animal welfare cause. We need you to add your voice to this historic campaign and spread the word that shelter pets are great pets!

Public domain photo